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Playbook & Proof

See how venues win with Fareway.

Real venue stories and the repeatable plays behind them — how operators fill weeknights, launch leagues, run tournaments, and turn league players into members. Active proof, not a logo wall.

Golfers between simulator bays at On The Green
On The Green Indoor simulator · Blaine, MN

A busy sim venue with quiet months to fill.

  1. Context

    A popular local sim venue with league nights running and a loyal crowd. The programs worked — but there was an opportunity to grow revenue and build on the base.

  2. Opportunity

    Build on what worked: floating leagues for golfers who cannot commit to a fixed night, a tournament schedule to fill the gaps, and memberships to hold the players in between.

  3. Solution

    All three run on Fareway. Floating leagues let golfers play any time that week, the tournament calendar gives the season shape, and memberships turn one-off players into regulars — with signups, scoring and dues handled the same way across all of it.

  4. Result

    Their fullest league nights yet, and hundreds of new golfer registrations a year across tournaments and floating leagues.

The plays

Four ways venues win — and how to run each.

Each play is the same shape: the situation you're in, exactly what you do on Fareway, and the result you're going for. Pick the one that fits your venue and take it to a demo.

01

Fill your slowest weeknight

The situation

Your weekends are packed but Tuesday and Wednesday bays sit half-empty — the nights that quietly drag down utilization.

What you do on Fareway
  • Set the format once and open a recurring weeknight league
  • Golfers register and pay in the app — no cash box, no Venmo thread
  • Scoring, standings, reminders, and payouts run on their own
The result

A repeat-visit night your regulars build their week around — the slowest bays, booked on a schedule.

02

Launch as a Founding Partner

The situation

You want to start running leagues without a big up-front platform bill or a long, painful setup.

What you do on Fareway
  • Sign up at 2026 founding rates — $4 per league / $2 per tournament registration
  • Get dedicated onboarding to launch your first season
  • Bring roadmap input and first access to new features
The result

Programs live on founder pricing, with a direct line into what ships next.

03

Turn league players into members

The situation

League golfers show up all season, then go quiet in the off-months — and you have no easy way to keep them.

What you do on Fareway
  • Capture golfer data from every registration automatically
  • Convert your most active leaguers into members with recurring billing
  • Keep them engaged with standings and events year-round
The result

A year-round relationship instead of a seasonal one. (Memberships are in early access / alpha.)

04

Run a Global Tournament

The situation

You want to give your golfers something extra to play without adding any admin to your staff.

What you do on Fareway
  • Opt into a free, Fareway-managed Global Tournament
  • Promote it to your golfers — we run the event end to end
  • Golfers compete in a cross-venue prize pool from your bays
The result

An easy prize-pool event your golfers can just join — free to you. The prize pool splits 85% to winners / 15% to Fareway.

Before the play

Ask your golfers before you design it.

Every play above assumes you already know which night, which format and which price. Your booking system cannot tell you any of those — it records what people did, not what they nearly did or what put them off. The consumer insights study asks them, under your name, and the answers feed straight into the league design.

See how the study works
  • Four phases, about three weeks. We design and analyse; you send it.
  • Twelve to fifteen questions, under five minutes — every question past that costs completions.
  • The responses, the raw export and the open-text answers are yours to keep.
Carts lined up before a shotgun start at Above Par Golf
Above Par Golf Outdoor course

The format golfers loved and staff dreaded scoring.

  1. Context

    Above Par runs a handful of annual events people look forward to all year. The scoring format is why — points for outcomes all over the course, which makes it a joy to play.

  2. Opportunity

    It was also why staff dreaded event day. Every outcome had to be collected and tallied by hand, so somebody sat in the clubhouse doing arithmetic while the event happened without them.

  3. Solution

    We built their exact format into the Fareway points engine — not an approximation — and ran the event on it. Scores posted as groups finished and the maths did itself.

  4. Result

    Golfers followed a live leaderboard as they played. Staff spent event day out on the course instead of inside with a calculator.

By venue type

The same engine, tuned to your revenue.

Sim venues

Fill slow weeknights

Recurring leagues turn empty Tuesday and Wednesday bays into booked, repeat-visit revenue on your slowest nights.

Entertainment & range

Turn visits into a habit

Leagues and events add a repeat-visit layer on top of walk-in traffic — measured on your own visit-frequency numbers, via the calculator.

Outdoor & daily-fee

Smooth the seasonal curve

Run leagues across the season and pair them with an indoor program so revenue holds steadier when the weather turns.

Two ladies league golfers standing together by the carts at Centennial Golf Course
Two more league golfers sharing a cart at Centennial Golf Course
Centennial Golf Course Ladies league · organizer-run

A paper league, finally off paper.

  1. Context

    A league running for years, organized the way it always had been: scorecards, a spreadsheet, and one person doing the handicap maths every week.

  2. Opportunity

    None of it was broken — it just cost an evening a week and made the organizer the single point of failure. Switching had never felt worth the risk.

  3. Solution

    Fareway took over the arithmetic. Handicaps and standings update as scores land, and the weekly emails golfers waited for go out without anyone sending them.

  4. Result

    Standings are live and everyone can see them. League night is about the golf again, not the arithmetic.

A golfer mid-swing in a simulator bay at The Links
The Links of Lakeville & Stillwater Indoor simulator · two locations

Two locations, one program, staffed very differently.

  1. Context

    One operator, two sites. The goal for the second was clear: the programming should feel like one venue to golfers, not two places sharing a name.

  2. Opportunity

    Fill the new capacity with floating leagues and tournaments, and build the same culture at both without the programs drifting apart. The complication was staffing: one site has a full team, the other runs thin and is often unmanned.

  3. Solution

    The same leagues and tournaments run at both sites, with automation carrying what a thin shift cannot. Registration, scoring, standings and reminders behave the same whether anyone is behind the desk or not.

  4. Result

    Both sites run the same programs to the same standard, and the operator sees it all in one place — which is what makes it possible to keep adding.

Run the play

Bring your slowest night to a demo.

Tell us which play fits your venue and we'll show you exactly how it runs on Fareway — end to end, in 30 minutes.

Book a demo // 30 minutes · no commitment · see pricing at /pricing/